Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).

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Social Media Media Social Social Network 53

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AUGUST 20, 2021

Neuroscientists would tell you that the brain processes facts and stories differently. Your brain naturally becomes more skeptical when you hear facts first. Your brain gets absorbed in the story and it drops its guard. That’s why every culture uses storytelling to pass down vital traditions and values.

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Story Brain Interview Iraq 118

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FEBRUARY 12, 2023

Or mail in a check? Donors often respond to internal triggers that aren’t clear even to them. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving. While the logical portions of our brains may be able to take in large numbers, our emotions have a harder time.

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