5 Steps to Setting Up a Peer-to-Peer Fundraising Campaign
Tech Soup
MAY 20, 2016
It's a multi-tiered approach in which donors are asked to raise money in addition to donating. The basic premise behind P2P fundraising is that donors will be more likely to support someone they trust (a friend, family member, etc.) Increasing your donor base. Reaching a new target demographic to add to your donor base.
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