Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Harry: A Green Geek. Social Media ROI: Compare With Paper.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. How could I have done a better job of measuring its success?

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Need to catch up last week's ROI conversations so you can jump in - start here. Social Bookmarking.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

What metrics? In terms of metrics, I like to look at measures of activity that involve more engagement than simply viewing a page or joining a group; the ones that get me all hot and bothered are when people participate in a discussion or upload a video or comment on a story. Stop: Hammer-Time! StumbleUpon. But that???s

Social Media 62

Social Media Green Digg Stumbleupon 62