Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Survey existing donors on what compelled them to support you before. Remember your goal is persuading consumers.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

JANUARY 14, 2013

Job training for at-risk youth, veterans reentering the workforce, or even homeless populations. Develop cost-effective marketing strategies, learn to acquire new donors, and get a handle on your planning process with the Learning Institute program from the Society for Nonprofit Organizations (SNPO). Train Nonprofit Managers.

Training 54

Training Train Education Tools 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. This bold project is incubated by Ocean Conservancy , and made possible by grants from the Waitt Foundation and other donors.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112