Blended, Podcast and Social - Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

Lesson

Lesson Fundraising Digital Test

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics

Metrics Social Media Media ROI

Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Webinars

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