article thumbnail

Boosting Your Association's Revenue with Attractive Microcopy

Association TV

Become a member” is a helpful and inviting call to action that could live in a sidebar on a products page, a button underneath a company profile or at the bottom of a video. We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too.

article thumbnail

Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

  I kept wanting to blend them. "  I might also add some of the costs of content creation for videos/podcasts/photos that live on your site (or blog) and on other social networking sites.   They recommend that you allocate time and budget equally 1/3 between each. tags: socialproducts internet ). .

article thumbnail

Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. For a big organization, creating a blog, podcast, or even a Facebook page requires an "initiative" complete with editorial plans, topic strategy, etc. initiatives. video series.

Museum 20