Blended, Impact, Poll and Statistics

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson

Lesson Fundraising Digital Test

How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

JANUARY 2, 2019

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ Other corporate giving statistics on employee engagement, talent acquisition, and sales further illustrate the need for companies to engage in philanthropy or risk their position in the market.

Giving

Giving Charity Student Database

Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

How Corporations Can Improve Workplace Giving without Increasing Administration

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