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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Review tactics like monthly giving programs and recurring emails that generate habitual support. Blend time-tested principles with bold new applications. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

A study by the Stanford Social Innovation Review created a framework, called Nonprofit Brand IDEA, to keep nonprofit brands relevant and recognizable while staying true to their mission and core values. This type of design should be subtle and focus on tasteful imagery that blends into the environment to create subconscious advertisements.

Design 64
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. We’ve reviewed and ranked our top website builders with nonprofits like yours in mind. By reiterating donors’ value, Interlochen promotes more donations from existing donors as well as new supporters.