Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Blend time-tested principles with bold new applications. Don’t change just for novelty’s sake.
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