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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Clear human impact should take center stage.

Lesson 59
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Leaders in Nonprofit Technology: Daniel Ben-Horin

Tech Soup

I particularly like his pieces “Impact: The Lovechild of Innovation and Collaboration” and Innovation Obsession Disorder. This blending of different groups interests me now. Image: TechSoup Global. Daniel has never stopped being a writer and journalist. Interested in commenting? Please log in to add to this post.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.

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6 Types of Nonprofit Web Design and When to Use Them

Nonprofits Source

While website developers tend to focus on building and maintaining the core technical elements on the “back end” of websites, web designers focus on more “front-end” features that impact user experience. More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. Dynamic website layout.

Design 52