Blended, Flash and Trend - Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

Lesson

Lesson Fundraising Digital Test

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. Don't get distracted by the data you may or may not have, but look at more than one source of data (both quantitative and qualitative), look at trends and always link information to decision-making.

Metrics

Metrics Social Media Media ROI

Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Podcamp Session on Social Media Metrics: Thank You Jeremiah

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