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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

In 2018, a study published in the Journal of Nonprofit & Public Sector Marketing , showed that the effectiveness of positive and negative charity appeals in inducing favorable attitudes and actual donations is not straightforward. The truth is relative So, what’s a fundraiser to do? Do you need revenue short term?

Raise 94
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2-1-1 Connecting Communities

VisionLink

What was a source of information, are quickly becoming the trusted and necessary managers of community-wide information used to support inquiries from the public, state and county governments, nonprofits, and more--and able to do so every day, during disasters and emergencies, and for broad and specialized sectors.

Community 238
professionals

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Safe & Well in Troubled Times

VisionLink

National Public Radio broadcast one of those riveting stories they do so well, in part from a disaster shelter where the Safe and Well system was being used to reconnect friends and family. It is a good blend of easy to use, useful, and respectfully private. It''s a short 4 minute story, listen here.

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For CSR, 2019 is the Year of the Employee

Connection Cafe

In that piece, I shared my predictions for an upcoming increase in CEO activism, a heightened focus on leadership development through volunteer service and a call to action for corporate partners to effectively address disaster resiliency in affected communities. Skilled Volunteerism to Address Disaster Resiliency.