1stfans: An Audience-Specific Membership Program at the Brooklyn Museum
Museum 2.0
FEBRUARY 12, 2009
The conventional wisdom on museum memberships is that they are "one size fits many" programs whose primary benefits are free entrance to the museum and insider access to exhibition openings. 1stfans is an attempt to change that by providing specific benefits targeted to those audiences' needs. Shelley: This is not about social media.
Let's personalize your content