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Keys to Following Up with Disaster Response Donors

Connection Cafe

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. Did they designate the gift?

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline.

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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline.

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How Much Money is Raised through Online Giving?

sgEngage

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. It is also worth noting that online giving spikes during disasters or extraordinary circumstances. In non-disaster fundraising, The Communities Foundation of Texas raised $10.7

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2010 Online Giving Trends

sgEngage

The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving , online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 41% of these significant gifts were exactly $1,000 and 6% were $5,000 gifts.

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