What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
to care a whole lot about how many hits they got in comparison to similar (or different) organizations. But in many areas there will always be scope for offline delivery of a non-profit’s message. There will always be constituents who need the offline presence, just in the same way there are still shops and banks on the high street.
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