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Success with Google AdWords (Doesn't Require a Degree)

NTEN

> Register for our Beginner Webinar Series: Learning to Use and Maximize Your Google Grant. You get a bolded headline (25 characters), 2 lines of plain text (35 characters apiece) and a display URL (35 characters) to try to convince folks to click through to your site. But do you know how to get the most out of your grant?

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

” I have learned a lot of about the techniques of good curation just from observing her practice. If you browse through her collection, you’ll notice that she does just not aggregate links, but reads each one, adds commentary, and changes the headlines so it provides relevance for her audience.

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Getting your Message Across: : A Link Roundup

Michael Stein's Non-profit Technology Blog

But the non-profit world is also full of accidental marketeers: people who are experts in their subject but struggling beginners when it comes to selling their organization's programs to donors. There's a lot of talk about accidental techies nowadays. Then do better.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

Be sure to check out Beginner's Guide to Facebook and How to promote your Cause on Facebook articles. Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. Perhaps there is a lot to learn from headline writing skills.