Monterey Bay Aquarium’s Integrated Mobile Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 26, 2011
I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Each time someone adds a seafood item, they can earn virtual badges (first sushi report, first listing of a particular seafood item). We do take an integrated approach to our communications.
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