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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Thank you’s. Peer to peer.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Thank you’s. Peer to peer.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

This includes adopting pay per click (PPC) ads as part of their promotional strategy to increase revenue and create brand awareness. In the past, people would try to game the algorithms by spamming anchor text links to artificially increase their rankings. To avoid this penalty I recommend using related keywords.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I did not include spam comments or my own). Even more don't come at all -- they come from feed readers (as you would know). But the stats. are very different. I still don't think navigation matters much though.

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

Drive awareness to your brand or cause? Never use mass emails with a standard template or script for your pitch. Typically this means I agree not to sell their email and not to spam their inbox. Your Content Doesn’t Serve A Purpose. Are you trying to educate? Become an authoritative resource in your industry?

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