What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Just because organization 1 gets 45,000 unique visits per month, and organization 2 gets 3,000 means nothing in relationship to the impact that organization has in the world, or in relationship to how it uses its resources. But in many areas there will always be scope for offline delivery of a non-profit’s message.
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