Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Tags: Tips Tools and Tactics online-offline tweet up They understand that it is a scaffolded process. Whatever channel they use, they’re building a bridge from online to onland.

Online + Offline = Integration

Connection Cafe

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. They know the interests of these email constituents, what brought them to the organization and started the online relationship, giving history, and have benchmarked results.

What do Mac folks use to edit their blogs offline?

Judi Sohn

I’m amazed that after all these years, no one has come out with a killer offline blog editor for the Mac yet. As I see it, if you want to use an offline editor on a Mac you only have 3 choices, each with its own strengths and overwhelming weaknesses.

Fail proof relationship advice

Connection Cafe

It’s universal to relationships. If it works with your BFF and your honey, it stands to reason that it will work with your social media relationships too. This Valentine’s Day, take a tip from your offline relationships and start listening. But just like in any good relationship, if you keep on listening, a few roadblocks don't have to mean doom or post-it note break-ups. It could actually mean a stronger relationship in the end.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It goes on to examine a few ideas and theories about the next generation and their relationship with the Internet. Ivan Boothe posted a link to this story recently on the Progressive Exchange list. It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread).

How to Build Meaningful Relationships on Social Media Using the 80/20 Rule

Connection Cafe

This rule really is the basis of creating connections offline. It’s a relationship. This did two things: It gave our social fans one thing to do a week and because they felt invested in the relationship, they were more engaged and took action.

Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them.

Reinventing Donor Relationships - A New Online Giving Study

Connection Cafe

There is too much goodness in this study to cover in one blog post, so I encourage you to read the full report to dig deeper into the key study findings that include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Author: Jill Ward.

Weaving Together Online/Offline Collaboration In A Network Context

Beth's Blog: How Nonprofits Can Use Social Media

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. Collaborating Via Artifacts.

Finding Balance: Our Relationship with Technology and Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from a few days mostly offline in the Point Reyes National Seashore area to walk along the beach and appreciate the beautiful views and nature. It isn’t easy at first) Above all it helps you examine your relationship with technology and find balance.

Relationships and Engagement Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Relationship Building Is King. It focuses on relationship building -- very important to any fundraising success -- both online and offline - and regardless of tools. s about building relationships with supporters.

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. Second, the relationship between weak and strong ties is one of complementarity and support, not one of opposition.

Joe Solomon, Guest Post: What's the Right Offline Event for Your Organization's Online Community?

Beth's Blog: How Nonprofits Can Use Social Media

This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns ? What kind of offline events are the best fit for your community? Courtesy of Joe Solomon.

Working Wikily: Bridging Online/Offline Learning and Content Creation/Community Building

Beth's Blog: How Nonprofits Can Use Social Media

This kind of relationship, though, seems like a good one. Here's what lies ahead -- a division and then a bridge between online/offline learning and community/content. Flickr Photo by Key Lime Pie.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

It’s about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships.

Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Integration of CRM and CMS January 14, 2009 If there are two acronyms that are at the center of nonprofit communications, it’s these two, CRM (Constituent Relationship Management – and I’m making this broad enough to include fundraising) and CMS (Content Management System). Integrating online and offline communications.

Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup Blog

This allows your organization to create and continue strong relationships with its donors. Fundraising Online Fundraising blackbaud 2010 Online Giving Report by Blackbaud Offline Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

Finding Data Management Solutions for Arts and Culture Organizations

Everyaction

Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals.

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How To Find Effective Database Solutions for Social Services Organizations

Everyaction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

How to Grow Your Base of Support Online

SocialFish

Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. FREE RESOURCE for ya!

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time. Effective management of major gifts relationships.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time. Effective management of major gifts relationships.

4 Ways That Health Organizations Benefit From a Unified CRM

Everyaction

A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters.

19 Proven Fundraising Ideas from Nonprofit Experts

NetWits

Social Media and Its Relationship with Online Fundraising. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? If you’re looking for Fundraising Ideas you’ve come to the right place.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

Everyaction

Storing all of the information that you need about your donors in one place means that over time and between multiple staff members, you’ll never lose track of important details and can provide donors with a personal, caring relationship.

5 Signs Your Nonprofit Needs a New CRM

Everyaction

They are on Development lists for fundraising by direct mail or phone, Digital lists for online advocacy and fundraising, and Program lists for any offline volunteer activity.

5 Features Environmental Organizations Need From Their CRM

Everyaction

These are five features that are especially important for data and relationship management at environmental organizations. Offline Organizing Capability.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. EveryAction’s contact records can track nonprofit's relationships with their supporters across any channel. A trend throughout all of this is the importance of not only engaging with your supporters through emails, offline and digitally, but the importance of tracking all this data.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. Start by evaluating the volume of your communications to your donor segments—offline and online donors.

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database. on the eternal quest for the perfectly integrated online/offline fundraising database."

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

Acquiring new email addresses is imperative to building relationships through online fundraising. Integrate with offline campaigns: Use traditional direct marketing collateral to promote your website and the value to the visitor in sharing his or her email address.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. This is your chance to get your offline donors online – but you have to make it easy.

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EveryAction Development: Make Your Fundraising Tools Work For You

Everyaction

As a major force behind this powerful, unified fundraising solution, Melissa is our go-to guru for learning how EveryAction Development is a better, more user-friendly platform to cultivate donor relationships, track major gifts, run direct mail & telemarketing campaigns, segment custom reports, and at the end of the day, raise more money. From online fundraisers, whether that’s email or social, to offline fundraising - including canvassing, direct mail, telemarketing or events.

The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads.

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

By rethinking their entire membership model, re-examining their member needs and digital habits, and re-evaluating collaborative relationships with partner organizations, discover how one small staff association is doing big things to redesign how they provide member value.

Convio, Inc. and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on Giving

AFP Blog

and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on GivingOnline Constituent Relationship Management (eCRM) Improves Rate of Giving by Offline DonorsAUSTIN, Texas--(BUSINESS WIRE)--Convio, Inc., PRESS RELEASEConvio, Inc. and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on Giving: "Convio, Inc.

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15 conversation starters for rebooting charity

Steve Bridger

Social media provides a platform for you to earn trust by telling specific and impactful stories that are shared in the moment through online and offline networks to fuel action. People mistake the fundraising potential of the web with the sea-change it is bringing to peoples’ expectations of relationships and communication. I’ve been invited to give a keynote at the Third Sector Social Media Convention in June.

5 Important Items to Include on Your Email Sign-Up Form

Connection Cafe

You’ll also l ay the groundwork for a relationship with your subscribers based on honesty and respect. This gets the relationship off to a good start by being very transparent about the type of content you send. Why do people unsubscribe from your email?

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. It goes beyond the fundraising appeal to seeing a gift as a step in a relationship, not a one-off business transaction.

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

Acquiring new email addresses is imperative to building relationships through online fundraising. Integrate with offline campaigns: Use traditional direct marketing collateral to promote your website and the value to the visitor in sharing his or her email address.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online).