Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. One metric for me in measuring success, was I able to inspire other people to take action? (at It generated some valuable insights from donors.

Analysis 87

Analysis Twitter Giving Lesson 87

Whole Whale

MAY 8, 2020

Not to be confused with James Cameron’s famously blue avatars. A play on words of the infamous emoji; these are customized avatars (see how we learn as we go along?!). A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. Click-through rate (CTR) .

Social Media 72

Social Media Media Social Avatar 72

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. When people logged in on Fridays, they saw hundreds of frozen pea avatars from people who were fighting breast cancer. Then, grab the search RSS feed and add it to your iGoogle.

Social Media 62

Social Media Media Cancer Social 62