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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. One metric for me in measuring success, was I able to inspire other people to take action? (at It generated some valuable insights from donors.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer.