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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

The last few donations that put this campaign over the top came from Justin Kownack who paid it forward from his own group donation experiment using Twitter as a test of good deeds. The experiment was to test Twitter's speed. One metric for me in measuring success, was I able to inspire other people to take action? (at

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Social Media Glossary: 34 Terms to Know

Whole Whale

A/B test . Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. You can test copy length, images, tone, and so much more. You can test copy length, images, tone, and so much more. A/B tests happen in real life too. Geotagging .

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. When people logged in on Fridays, they saw hundreds of frozen pea avatars from people who were fighting breast cancer. Then, grab the search RSS feed and add it to your iGoogle.