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The ABCs of Social Media ROI & Measurements

Connection Cafe

Author: Jordan Viator. Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals.

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts.

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The Nonprofit Technology Conference: My Annual Family Reunion

Beth's Blog: How Nonprofits Can Use Social Media

Saturday, April 10th: At 1:30, I'll be doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." I'll be talking about some kitchen measuring tools like funnels and metrics. co-author with Janet Fouts) See you in Atlanta!

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. MT @atikaCNN Filming Syrian refugees crossing into Jordan safely – thanks @and_harper , @refugees + Jordan military pic.twitter.com/xMRJHR3xen. —

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