Social Media and the Performing Arts: Engagement First, Ticket Sales Second
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 22, 2009
My big takeaway: A successful social media strategy with arts audiences is more like an audience development or education program, not a straight ticket sales strategy. One of the participants was from the Tampa Bay Performing Arts Center, and they shared the story of how their tweet ups have grown in popularity.
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