Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. Is email obsolete" My first response is always that it depends on the objectives, the strategy and the audience since starting with the tools is putting the "cart before the horse". "Is Should we use Twitter and Mobile?" "Is
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