Remove Audience Remove Award Remove Goal Remove Indianapolis
article thumbnail

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

Avatar 85
article thumbnail

4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Bloomerang

You can apply the same blueprint again and again and know the stories will be well received by your audience. . Your audience is more likely to connect with one individual than they are with a massive group. After you choose your character, think about how you can make them relatable to the audience.

Story 127
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to Consider When Picking Your Next Fundraising Event Theme

Bloomerang

Step 1: Consider your goals. When thinking about your goals, ask yourself these questions: Are you hoping to raise money? . Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families?

article thumbnail

Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

Platform 120
article thumbnail

Nonprofit Communications Plan: How-To Package Your Message

Bloomerang

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. People act on emotion !

article thumbnail

The Core of Any Good Nonprofit Story – Struggle and Overcoming

Bloomerang

This is especially effective when trying to convince an audience why the mission of your organization is an important one. Stories are a form of communication that really shows an audience why something matters by giving an issue a context, a face, and a name. . Struggles can be big or small. character against nature. relationships).

Story 128
article thumbnail

Nonprofit Strategic Communication: Internal Branding and Messaging

Bloomerang

Before you communicate with an audience, get together with your board and staff and get your stuff straight. When creating a logo, the goal is to make it simple, clear, memorable, versatile, and unique. . Think of the vision as the desired, long-term, goal of the organization. Sounds very spiritual doesn’t it?