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Groundswell Book Club Part 1: Listening

Museum 2.0

This is a long post focused on strategic uses of listening rather than specific techniques. It means seeking out people in their "natural habitat" of the social Web and paying attention to what they are blogging, writing, and saying about your institution. What does it mean to listen to the groundswell?

Museum 20
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An Amazing NpTech Social Media Link Buffet: Take Your Pick!

Beth's Blog: How Nonprofits Can Use Social Media

Gear Up For Giving from the Case Foundation is a month-long series of social media tutorials, to help nonprofits and their supporters understand how to use key tools and techniques to create awareness, catalyze civic action and cultivate new supporters and donors for their causes. I'll be participating in one at the end of the month).

Nptech 91
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Top Nonprofit Website: Darien Nature Center.

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Into the Deep End: What's Keeping Museums from Telling Meaty, In-Depth Stories?

Museum 2.0

Yes, I know that every platform is different, and that the captive attention we afford to radio, TV, and written material doesn't map perfectly to a free-choice wander through an exhibition. They had a very simple exhibit of single-page laminated stories, transcribed from oral interviews with elders in the community.

Museum 53