What I Learned About Online Donor Engagement from Fundraisers in Brasil
Beth's Blog: How Nonprofits Can Use Social Media
MAY 23, 2017
Some things have not changed: Time and attention are finite. Stories need to be compelling, immersive, human, funny, or provocative to capture attention. Marcelo talked about how humor can capture attention. Empowerment. The importance of digital reputation management – stories last forever and can spread quickly.
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