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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. A lot of studies suggest round buttons perform better than square buttons, but that might not hold true for your organization,” said Kristy McCarley, founder and CEO of digital marketing agency Pure Firefly in Atlanta.

Test 52
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Create a Fundraising Plan that Plays to Your Fundraising Strengths

Get Fully Funded

Think about organizations that take children with cancer and their families on wonderful vacations. There is a wonderful school in the Atlanta area for children and young adults with disabilities. A compelling mission. Some causes are easier for people to connect with than others. Programs that involve children resonate widely.

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Create a Fundraising Plan that Plays to Your Fundraising Strengths

Get Fully Funded

Think about organizations that take children with terminal cancer and their families on wonderful vacations. There’s a wonderful school in the Atlanta area for children and young adults with disabilities. Programs that involve children resonate widely. Who can say no to that? Animal rescues have missions that are assets.