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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A relatable human voice connects. There are tons of ideas that you can shop on Meta (Facebook) Ads Library. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? Donors want to feel they are fueling breakthroughs.

Lesson 59
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

In 2008 and 2009, there were many conference sessions and and documents presenting participatory case studies, most notably Wendy Pollock and Kathy McLean''s book Visitor Voices in Museum Exhibitions. Are there certain kinds of institutions that are more well-suited for participatory techniques than others? Yes and no.

Museum 45
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Answers to the Ten Questions I am Most Often Asked

Museum 2.0

In 2008 and 2009, there were many conference sessions and and documents presenting participatory case studies, most notably Wendy Pollock and Kathy McLean's book Visitor Voices in Museum Exhibitions. Are there certain kinds of institutions that are more well-suited for participatory techniques than others? Yes and no.

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AAM Recap: Slides, Observations, and Object Fetishism

Museum 2.0

which followed a very strict formula that frustrated some participants who wanted to be treated like artists, not contributors to a data experiment. I spoke about my recent obsession with book drops and how libraries are turning their most mundane transactions into the basis for beautiful, useful, sexy interactions with users.

Slides 20