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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? The ads were hailed as beautiful, artistic, and innovative.

Lesson 59
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17 Ways We Made our Exhibition Participatory

Museum 2.0

We experimented with many different forms of visitor participation throughout the building, trying to balance social and individual, text-based and artistic, cerebral and silly. interracial marriage, keeping a family together while homeless) and others are more immediate (i.e. We used this technique to develop the prompt.