Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. It was articulated as: “We don’t have the skills to analyze, slice and dice, and make sense of our data, so it is hard to do it well.” I hear this too often from nonprofits.

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Data Help Measure Analysis 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

It means that you need to engage with a purpose or articulated goal. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. He gave us examples of how to do this on Google Analytics using DoSomething’s most recent campaign. Traffic Sources.

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Measure Social Media Media Social 117

Connection Cafe

DECEMBER 22, 2013

The advice in this post is a compilation of suggestions offered up by social media professionals involved in Ryan’s Google+ community. Being a good communicator involves more than just good articulation; it’s about understanding your audience. Take a look at what blogging experts and natives have to say on the topic.

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Story Nonprofit Social Media Content 54