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Creating Auction Marketing Materials: 5 Storytelling Tips

Nonprofits Source

To present a cohesive look through stories and visuals, Double the Donation recommends creating an official brand guide that defines your organization’s voice, font, colors, and image standards. To effectively evaluate and adjust your marketing strategies, track specific metrics on each platform you use.

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What's a Virtual Visitor Worth?

Museum 2.0

Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. Bringing in Global Voices Does your collection come from far-reaching lands? Let's look at these one by one.

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