Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
This is the Social = Me First meme , I have spoken on widely. This is much like the motivation that drove instant messaging adoption: another trend that conventional business logic tried to stamp out. How short was the hype cycle of MySpace? Individuals, notably, adopt them for their own purposes. tool after Web 2.0 Of YouTube?
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