Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 online communities, like tagging communities, digg communities, and others. This was an attempt to find out the ratio of contribution to ???lurking???

Ratio 50

Ratio Tag Community Online 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Should There Be A Social Actions Category on Digg?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

What is your post to comment ratio? Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. The Web is changing! The emphasis is on collaboration, sharing, and conversation. Demographics How many people visit the site? Engagement= Interaction + Attention.

Metrics 56

Metrics Social Media Media ROI 56