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eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

  My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. I also wanted to blog both Laura's excellent Twitter Digg deck and Jon's concise and smart case study of Digg.      What a combination!

Digg 88
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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It got 189 diggs. It's called double-loop learning.

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Three Cheap Tools to Measure Blogs and Social Media

Care2

It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Analysis of each individual post while giving it an engagement number based on social shares and page views. Allows you to see engagement trends over time.

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Allan Benamer's NpTech Tag Meta Feed Digg Plig Collaborative Search Mashup

Beth's Blog: How Nonprofits Can Use Social Media

People who can touch API's out there have been fooling around with trying to extract data from the NpTech tag for analysis as well as think about ways that we can make the data that has been tagged more filtered via social search, collaborative filtering, and whatever else.

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"Book Discovery" and Policy Impact

Forum One

This also applies well to what a lot of our clients who are focused on accomplishing - trying to have their policy analysis content reach the widest possible audiences and have the largest possible impact. So in the short run, I'd say put policy analysis and policy content. with feature for people to comment on the text.

Policy 52
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The Scoop on the New and Improved Google Analytics

Care2

Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. bookmarking on Delicious & Digg. You'll now have access to see what kind of mobile device, and even click a camera icon to see how your site appears on their particular device. Pretty cool. emailing to friends.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  We've done analysis that shows a fairly standard "engagement curve" for when and how engagement metrics show up for any post.) since it won't have any engagement yet.

Metrics 71