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Top Lessons from GivingTuesday 2023

Neon CRM

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

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Marc van Bree, Guest Post: Social media, money and the mission statement

Beth's Blog: How Nonprofits Can Use Social Media

Beth Kanter writes about return on investment on the NTEN blog and hits the nail on its head: If you approach ROI as a financial analysis only, you’re missing the point. It can extend the life of a performance and engage and build communities. And that’s a goal or objective too. Find him on Twitter @mcmvanbree.

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Finally, Politics is Good for Something!

Connection Cafe

Obama for America is using some of the same strategies that won Mayor Rahm Emanuel of Chicago his election. Once there, the data is available for complex analysis, allowing the campaign to better target their constituents and focus their messaging on where, when, and to whom it will make the most impact.

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