Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. SMART objectives can be revised along the way. Results: Money, time, or other tangible tesult that can be converted.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

2: Use SMART objectives that align with communications strategy. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago.

Facebook 101

Facebook Network Metrics Nonprofit 101