Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Pattern Analysis . You'll also need to search on keywords or phrases that might uncover a client need or perception. Once you've started to monitor the results of keyword searches, it's important to put your pattern analysis skills to work. There are many other readers - here's a comparison of features from Wikipedia.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

But it is always a good exercise to make your brain think in a different way. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Financial calculations: net gain, opportunity cost, or comparison to other method. It answers the "Was it worth doing?" Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Tech Soup

MARCH 24, 2014

Mikey O'Connor of ICANN provided one of the pithiest warnings: "The Internet will be used as the most effective force of mind control the planet has ever seen, leaving the Madison Avenue revolution as a piddling, small thing by comparison." There are apparently over 2,000 of these things that track us. The Big Picture.

News 44

News Technology Africa Nonprofit 44

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

When standard metrics are discussed, people easily fall into the "mine is bigger or better than yours" comparisons or "numbers data out of context thinking." " Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56