What Does the Data Say?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 24, 2011
If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. The first stop is a quick overview of why most NPOs fail to use data and how they can all be overcome: Budget. Understanding the data.
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