Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

According to TechCrunch , Bloglines experienced a major outage, leaving many who use bloglines taking a serious look at alternative RSS readers and exporting and backing up our OPML files. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? These metrics are important because every other metric you need will be based on one of these. Let's define these: Visits.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon. ??? What metrics? In response to a post on Digg about the Conservancy???s The real challenge, of course, is to determine the meaning behind those numbers. t exactly home runs ???

Social Media 62

Social Media Green Digg Stumbleupon 62