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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Cautions against it not being a popularity contest, but the number grows because people get some value from part of an active, informative, and value-driven community. Important benchmark in your field. Also talks about off-site analytics -- services like Alexa, Compete, and Quanitcast. Rises because of relationship building.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube 34
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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube 34
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

You can “withhold&# web site stats but Compete, Alexa, GetClicky and a host of other sites will not let you do so. And that essentially would boil down to a big old pissing contest. (“Yes! On a related note, I think a benchmarking study might be a useful exercise for nonprofits.

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