Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
Cautions against it not being a popularity contest, but the number grows because people get some value from part of an active, informative, and value-driven community. Important benchmark in your field. Also talks about off-site analytics -- services like Alexa, Compete, and Quanitcast. Rises because of relationship building.
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