Neon CRM
NOVEMBER 17, 2023
Challenge your members to a photo contest, and require that all entries use the same branded hashtag. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Looking for an easy win? Once you’ve hit send, keep an eye out on your open rates and click through rates.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 19, 2010
Note from Beth: Anne Mai Bertlesen and I had a quick exchange at the end of year after I blogged about the Pepsi and Chase Giving Contests in December. She offered to write a guest post that provides an "insider's perspective" having run a number of cause-related ventures including contests.
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AccelEvents
DECEMBER 1, 2020
Online Voting Contest. An online voting contest is the perfect holiday fundraising idea because it encourages your staff, supporters, or colleagues to get into the festive mindset! When hosting a physical challenge, be sure to hit a benchmark that you want participants to hit. Consider voting on something that is silly.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 5, 2011
The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. I’ve never run an ad for more fans, or done silly contests or anything else, you know? Size has never mattered to us.
NetWits
FEBRUARY 29, 2012
We’ve touched on task-based event fundraising contest here before, but because this way of motivating your supporters is so effective we thought it was time to0 revisit the topic in more details. If we create contests to encourage these behaviors in all fundraisers, it can help raise incremental revenue. Belong to a team.
Amy Sample Ward
APRIL 27, 2011
A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. That high-profile celebrity 35% or influential leader endorsement?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2010
This conversation was sparked by this post from Richard Becker that shares the numbers from the Pepsi Refresh Contest. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Many feel the same as Craig Newmark. Respond here.
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