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Making Stories Work for Your Org: What the Data Says

NTEN

MAY 3, 2011

Humans think in narrative structures, and we remember facts and statistics far better when they're presented to us in story form. A third, similar test for a major international aid organization found no statistical difference between an institutional appeal and a story-focused appeal. Stories mirror human thought.

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Story Org Work Data 98
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President's Update: Summer 2008

Beneblog: Technology Meets Society

OCTOBER 21, 2008

Human Rights Patrick Ball recently spent a month at the International Criminal Court (ICC), where he held office hours and helped prosecutors use quantitative data and statistical analysis to pursue war crimes cases. Our newest human rights project is looking closely at the human rights challenges in Darfur.

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