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What’s the Secret to Social Media Success? Cute Animal Theory

Beth's Blog: How Nonprofits Can Use Social Media

Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. View more presentations from Beth Kanter.

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Today is World Refugee Day: Give Refugees a Hand

Have Fun - Do Good

That's a statistic you don't often see in the news. Amnesty International has a World Refugee Day Tool Kit that you can download, and provides recommendations for small events that you can organize at your home like a letter writing meeting, or a film screening of Chasing Freedom , Darfur Diaries , or Well-Founded Fear.

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Notes from Google Earth Outreach at Net Tuesday

Have Fun - Do Good

Steve talked about how Google Earth can make the world a smaller place and add faces and places to statistics, like the USHMM's Crisis in Darfur layer does (pictured above). You'll need to install Google Earth (it's free) to view the file, and it is best viewed in the newest version of Google Earth (4.2).

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President's Update: Summer 2008

Beneblog: Technology Meets Society

Human Rights Patrick Ball recently spent a month at the International Criminal Court (ICC), where he held office hours and helped prosecutors use quantitative data and statistical analysis to pursue war crimes cases. Our newest human rights project is looking closely at the human rights challenges in Darfur.

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Making Stories Work for Your Org: What the Data Says

NTEN

Humans think in narrative structures, and we remember facts and statistics far better when they're presented to us in story form. A third, similar test for a major international aid organization found no statistical difference between an institutional appeal and a story-focused appeal. Stories mirror human thought.

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Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks

Care2

The numbers in the Post report, which were taken directly from Facebook Causes' own published statistics, show overwhelmingly that most nonprofits are poorly served by trying to use Facebook Causes for fundraising. In only 10 days, Save Darfur raised more than $415,000 through an email series.