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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. YouTube Nonprofit Program: YouTube.

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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. tools for online advocacy. We pointed people to youtube to watch the videos and to our website to participate in the advocacy.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? Don't have your strategy and plans in place yet??? What do you think?

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September Net2 Think Tank Roundup: Curating Content

Tech Soup

organization's mission and work as a bipartisan advocacy organization. from Beth Kanter's Social Media Strategy wiki. tried turning email discussions on listservs into blog posts and opting to record conference call presentations. He uses Twitter to curate information related to his. and budget decisions."

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