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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Policy makers, another target audience, were also using Twitter as a communications channel. Says Murphy, “That’s what our audience is looking for – deep subject matter expertise.” When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. The overall goal is to raise $1.2 Tell me about this year’s campaign? Obviously $.

Interview 101