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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Policy makers, another target audience, were also using Twitter as a communications channel. Says Murphy, “That’s what our audience is looking for – deep subject matter expertise.” When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Tell me about this year’s campaign? What are your SMART objectives? Do it wrong quickly !

Interview 101