Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
Policy makers, another target audience, were also using Twitter as a communications channel. Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter. Says Murphy, “That’s what our audience is looking for – deep subject matter expertise.”
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